Video Content Partnership Proposal

I help creators and brands explode their reach and revenue by creating high-performing video content — proven to get millions of views.

The Opportunity - You have a message, mission, or expertise that could reach more people, but you know that just posting more isn’t the answer.

The Solution - The right stories, told the right way, creates real connection, grows your audience, and builds trust that moves people to take action.

Proven Results

Cory Muscara (Creator) - Grew from 400k → 1M Instagram followers in 12 months - Multiple videos with 12M+ views

School of Life (Brand Channel) - 10M+ YouTube views for The School of Life, helping them 20x their audience reach beyond written content

20+ years industry experience delivering high-quality results on time and on budget for clients including Netflix and BBC.

What I Offer

• Innate storytelling skill — I have a natural instinct for storytelling and know how to turn a client’s message into a narrative that people enjoy watching. This is why the content I create consistently performs well. It’s not just technical skill — it’s an innate understanding of what makes a story engaging, memorable, and shareableI don’t just “make videos,” I know how to find the emotional hook in your message so people watch, remember, and share. This is why the content I create consistently performs well.

• Proven audience growth results — Clients have seen significant follower growth and high engagement during our content runs.

• Concept Guidance - Shape video ideas into clear, compelling stories

• Script Optimisation - Refine pacing, clarity, and engagement

• Production & Animation - Deliver polished, high-performing content

• Transparent Workflow - Clear process ensures efficiency and quality

Why It Works

This approach works for creators and brands because it balances:

• Reach (bringing new people in)

• Depth (strengthening connection so they stay)

• Conversion (moving them to take the next step — whether that’s joining your list, community, or becoming a customer)

Workflow for 90-Day Project (24x 30–60” Animations)

1. Brief Creation - Define challenge, KPIs, target audience, and success metrics

2. Immersion & Concept Development - Review client materials, create mood boards, rough sketches, and style frames, translate ideas into engaging, story-driven concepts

3. Script Refinement - Client provides rough script ideas. Refine for clarity, pacing, and narrative engagement

4. Animation & Production - Full production workflow for polished videos

5. Client Posting & Performance Review - Client posts videos. Metrics tracked for engagement and optional revenue share

Partnership Structure

I only win if you win. My revenue share is tied to confirmed, tracked revenue from content I produce — so your risk is limited, and your upside is fully aligned with mine.

Base Fee - £8k per month (covers production, concept guidance, script optimisation, storytelling expertise)

Engagement Bonus - Paid if videos hit defined metrics (e.g., £500–£1,000 per video for 500k+ views or 50k+ watch hours within 30 days)

Revenue Share - using the previous 90 days as a baseline, 10–15% of new, trackable revenue directly from the content (sponsorships, promo codes, merchandise, etc.)

Duration - limited to 90 days

Trackable KPIs

Engagement Metrics - Video views, watch time, likes/comments/shares - Subscriber/follower growth

Revenue Metrics (if applicable): - Sponsorships, promo codes, merchandise, product sales - Measured via analytics tools or affiliate tracking

This keeps you consistent, frees up your time, and ensures your content is working as hard as you are.

If you’d like us to help you, then

What are the benefits of using animation?

• Simplifying complex topics into digestible, memorable stories.

• Organic growth & engagement through entertaining, shareable videos.

• Evergreen content: easy to update as your brand evolves.

• Higher conversion & reach: videos can increase action by up to 85% and improve search rankings.

• Consistent brand impact: every element curated for your audience, maintaining your message across all videos.

Why choose us?

• Our animations have racked up over 10 million view on Youtube for The School of Life - establishing them as one of the top educational channels with over 8 million subscribers. This has helped Alain de Botton and his team 20x the reach of their knowledge over written content;

• Created multiple animated series with Netflix to communicate top-level knowledge with their 12,000+ employees - increasing enjoyment and retention of important training, as well as creating scalable assets which can be shared globally;

• 20+ years in the creative industry - we know how to get highest quality results for our clients, which are often thought to be out of reach;

• Our work is a mash-up of traditional and digital techniques, combined with a love of surreal humour, metaphor, metaphysics and storytelling - this unique blend means there’s nothing else out there quite like it.

• We care about doing good work – it really matters to us that our work has meaning and delivers results. This isn’t just our day job, it’s our purpose in life.

Full list of services and capabilities

We believe animation is the most powerful way to communicate with an audience.
So, let’s use it to make a positive difference in the world.

If you’d like to find out how we could help you, then please click the button below to get in touch